Challenge: Marketing agency DCI needs to market its own services and thought leadership through its external-facing blog.
Skills: Connect with leaders to research and write blogs for executives and leadership (2019-present) including social media post captions for LinkedIn and Facebook.
2024
Coming!
2023
DCI Honors its MICE Maverick, Pam Balakian
Getting to Know DCI: 60+ Years of Business Evolution
8 Top Arts and Culture Writers to Pitch in 2023 and Beyond
From the Chairman: 3 Destination Marketing Mistakes to Avoid
Five Reasons Tourism Research Investment is the Smart Year-End Spend
Six Reasons To Form Partnerships with Black Travel Media
Transformational Travel: Embracing the Search for Deeper Meaning
Three Ways to Evaluate Business Events Spaces
Travel Editors at PRSA Dish on Consumer Media Pitching
A Millennial Confesses: 5 Digital Tools Destination PR Pros Need
DCI Welcomes Two New Destination Marketing Partners to Agency
PRSA Recap: Pitching to Non-Travel Media
World Tourism Day – 5 Lesser Known Travel Trends to Know
From SATW: 5 Ways to Make Your Pitch Standout to Editors
Preparing for IMEX: 5 Meeting Trends that Destinations Need to Embrace
Convention Center Partnerships to Build for Better Business Events
How College Towns Inspired These DCIer’s Love of Place
4 Ways to Lean Into Qualitative PR Measurements
Meetings for the Future: Focus on Venue’s Food and Beverage Offerings
What Really Matters to Your Tourism Workforce
Reaching Out to the Latino Travel Trade
6 Ways to Captivate the Meetings and Events Press
Designing the Transformative Event Spaces Meeting Planners Demand
5 Canadian Media Trends Spotted at TMAC
Keys To the Kingdom: NATJA Travel Editors’ Advice for PR Pros
5 Things That Caught My Attention at City Nation Place Americas 2023
New Research Reveals Experience Creation is Key to the Meeting Room of the Future
Five Key Takeaways from the Talent Wars 2023 Report
3 Reasons To Partner with Travel Advisor Consortia
8 Methods to Better Brand Research
What I Wish I Knew in College: Destination Marketing Advice
7 Ways Tourism Advocacy for Communities is Finally Making Inroads
6 Reasons to Target Expat Writers In Your Destination
Research Reveals 4 Canadian Travel Trends for 2023
6 Steps to Sustainability and Greener Meetings
5 Things to Glow Up Destination Travel Trade Websites
15 Foodie Influencers to Get Cooking With
Why Search Advertising Is The Best Tool In A Small Destination’s Marketing Toolkit
5 Ways DMOs Can Do Better for DEI in the Meetings Industry
2023 Canadian Traveler Research Reveals 3 Top Needs
Is There A Future for Women In Tourism Leadership?
5 Challenges to Diversity in Meetings and Business Events
6 Benefits of Paid Media Partnerships in Canada
5 Truths About Destination Branding You Didn’t Want to Hear
5 Reasons Marketers Should Value Tourism Awards
5 Things DMOs Need To Know About Route Development
2022
Business Events in Focus: Prioritizing Minority-Owned Suppliers
6 Hispanic and Latino Travel Writers to Celebrate this Month and Beyond
From SATW: 5 Things Top Travel Editors Need You to Know
5 Ways for DMOs to Benefit Local Communities Concretely
3 Reasons Elite Travel Advisor Programs Help Local Communities Thrive
Top 8 Art and Culture Writers to Pitch
4 Venues Beyond Convention Centers for Smaller Event Spaces
5 Creative Strategies for World Tourism Day 2022
7 Tips To Get Ahead of Crisis: Evaluating Your Tourism Crisis Response
5 Ways DMOs and EDOs Should Streamline Efforts
9 Top Meetings Industry Writers to Know
4 Ways to Frame Your Destination With Digital Stock Photos
Four Ways to Refresh Remote Work Visa Programs
Top 11 Family Travel Influencers and Creators to Know
7 Tips to Attract Last Minute Canadian Travelers This Summer
5 Reasons to Use Local Media as Ambassadors In Destination Marketing
Niche Travel Marketing: Six Creative Storytelling Solutions
How to Pitch: 7 Top Outdoor Writers To Wrangle
Get Noticed by Attracting Meeting Planners with FAM Trips
5 Tips to Leverage Streaming Services for Tourism and Placemaking
Travel Advisors and Influencers: 5 Tips for Partnering Together
How to Pitch: The Top 12 Best Family Travel Writers
How to Connect with Meeting Planners: Post-Pandemic Insight
6 Ways to Celebrate National Travel & Tourism Week
Tapping Travel Writers for Content Campaigns
Cultivating Collaborations with DMCs to Drive International Luxury Travel
3 Ways to Frame Virtual Events as Sustainable Events
Basic Travel Marketing SEO: Five Ways to Improve Your Blogs & Content
2021-2019 (content deleted during website redesign)
What Current Travel Research Study Will Help You Plan for 2022?
Do I Need A Media Room on My Destination Website? Uh… YES!
Rise of Female CEOS Advance DMOs In The Drive For Diversity
What Travel Stories Are Being Covered? Six Big-Picture Lessons from U.S. Media Post-Delta
5 Travel Insights as US Border Reopens To Canadians
5 Reasons We Need Destination Marketing Organizations More Than Ever
5 Reasons DMOs Should Get Excited About Infrastructure
Set Up To Fail: Why Diversity Lags in Travel Marketing Jobs
Destination Marketing Organizations: Make Plans Now To Celebrate World Tourism Day
What Are the Signs of Hope for MICE and Business Events Travel?
Calling Museums: You’re Needed More Than Ever
What Meeting Planners Need From CVBs
Press Trips: To Be Or Not To Be?
Streaming Services and Destinations: Synergy
Beyond the Webinar: 5 Tips for Successful Travel Trade Marketing
Should DMOs Be Pumping the Brakes on Spring Break?
Tourism Research Round-Up…Four New Studies Making an Impact
Remote Working Programs: Here Today, Gone Tomorrow?
Luxury is Out! But High Travel Spending Will Persist
2020
The Dreaded 2020 In Tourism Recap
Placemaking for the People, by the People
Listening to Local Sentiment This Holiday
Canadian Travelers and Packaged Travel
Getting There and Staying There: What Canadians Want
Meet Canadian Consumers Where They Are: Online
From Pivot to Permanent: Messaging For the Long Term
Rethinking Your Destination: Niche Tourism
Authentic Inclusivity in Marketing and Placemaking
Travel Inspiration 101: Show, Don’t Tell
Rethinking KPIs in the New Norm
Prepare for a Second Wave of COVID
Museum Marketing: 5 People to Help Grow Tourist Visitation
Being Able-Minded About Accessible Travel
Inclusive Marketing: A Culturally Sensitive Approach in Travel
Preserving Positive Changes Post-COVID-19
Business Events: A Hope-Studded Future
Generational Divides: Travel Expectations in A Post-COVID-19 World
2019
Five Secrets to Successfully Pitching Freelance Travel Writers
Museum Marketers: Crash Course
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