Challenge: DCI needed to showcase its research efforts through industry-facing reports, new landing pages for studies, and social media and other marketing of each report.
Skills: Ghostwriting, research vernacular and jargon, landing page creation, distillation of complex research into digestible content.
Winning Strategies in Destination Marketing: A View from Meeting Planners (2022)
New Study: PANDEMIC RECOVERY: A View From Travel Media (2021)
Capturing the Canadian Consumer (2020)
A New View: Travel Advisors Looking Beyond COVID-19 (2020)
A New View: Travel Marketing Past the Peak of COVID-19 (2020)
Post-COVID-19: Generational Divides in Travel Planning (2020)
COVID-19: A View from Travel PR (2020)
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